Irene has been a pioneer in healthcare technology since 2000, helping shape the national reputation of DrFirst and playing a significant role in developing the company’s strategy and brand since its inception. Irene has worn many hats at DrFirst over the years, spanning marketing, public relations, sales, account management, corporate culture, and talent acquisition. She has a proven track record of creating, implementing, executing, and managing a variety of initiatives supporting both B2B and B2C markets. Irene is responsible for ensuring that the leadership team upholds the vision, mission, values, purpose, culture, and beliefs of DrFirst both internally and externally. She also maintains the quality of the DrFirst brand and voice through successful public relations and marketing initiatives. Irene earned a bachelor’s degree in Business/Corporate Communications from University of Illinois at Urbana-Champaign.