Luis has a distinctive track record as an entrepreneur and corporate leader in the life sciences and technology space. He leads DrFirst’s Patient Solutions division with the goal to develop, market, and scale innovative solutions that help patients manage their prescriptions. Prior to joining DrFirst, Luis worked for Novartis Pharmaceuticals in Switzerland as Global Head of Marketing Effectiveness. He later held several management roles at Novartis in Sales, Operations, and Finance across the U.S. and Europe. Luis also founded GetMyRx, a platform that connected patients with pharmacies in 3,000 locations to facilitate delivery of medications. Luis earned an MBA from INSEAD and a bachelor’s degree in Biological Engineering from Texas A&M University.